DiscoverThe Influencer Marketing LabArron Shepherd Goat Agency co-founder talks $100 billion industry
Arron Shepherd Goat Agency co-founder talks $100 billion industry

Arron Shepherd Goat Agency co-founder talks $100 billion industry

Update: 2022-03-23
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Episode 43 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Arron Shepherd - serial investor, entrepreneur and co-founder of the Goat Agency the social media agency he founded in 2015 alongside  Harry Hugo and Nick Cooke.

In this episode we

  • Forecast influencer marketing's growth as in industry to be worth $100 billion in 2027.
  • Look at why lack of scale has held the industry back and why that has now changed.
  • Examine the drivers and restraints affecting advertisers becoming social-first advertisers. 
  • Consider what the Inflexion investment has brought to the agency.
  • Reimagine the advertising holding group

Check out the Influencer Marketing Lab  for full show notes and related useful links

👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.

🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.

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Arron Shepherd Goat Agency co-founder talks $100 billion industry

Arron Shepherd Goat Agency co-founder talks $100 billion industry

Scott Guthrie