DiscoverThe Influencer Marketing LabLucy Loveridge MD at YMU Social talks digital-first talent management
Lucy Loveridge MD at YMU Social talks digital-first talent management

Lucy Loveridge MD at YMU Social talks digital-first talent management

Update: 2022-02-02
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Episode 38 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Lucy Loveridge, managing director at YMU Social


In this episode:Β 

  • We discuss the evolution of digital-first talent management
  • We look at the differences between managing traditional talent and digital-first talent
  • I ask how talent management is professionalising as an industry?
  • And we consider whether the likes of Francois Bourgeois joining the YMU roster heralds a shift in how big brands think about digital-first talent


Check out the Influencer Marketing Lab website for full show notes and related useful links


And I want to hear your feedback. Google Influencer Marketing Lab podcast and either drop me a line or leave a voicemail message directly from the landing page.Β 

πŸ‘Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.

πŸ†• Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.

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Lucy Loveridge MD at YMU Social talks digital-first talent management

Lucy Loveridge MD at YMU Social talks digital-first talent management

Scott Guthrie