DiscoverThe KAM Club Podcast - Real Talk for Key Account ManagersAccount Manager SOS: Your Action Plan for Handling 100+ Accounts
Account Manager SOS: Your Action Plan for Handling 100+ Accounts

Account Manager SOS: Your Action Plan for Handling 100+ Accounts

Update: 2024-07-16
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Description

Drowning in client demands? Discover how to transform chaos into control with battle-tested strategies for managing massive portfolios.

Learn to ruthlessly prioritize accounts, automate communications with AI, set unshakeable boundaries, and carve out space for proactive growth—even with 100+ clients.

Highlights

(Key strategies with timestamps)

  • (0:00 ) Prioritization Revolution: Why treating all accounts equally is impossible—and how to create your own segmentation (e.g., "Squeaky Wheels," "Ghosts," "Overachievers").
  • (1:40 ) The Matrix Method: Implement an urgent/important framework to conquer your task list and inbox chaos.
  • (5:33 ) Communication Cadence: Set contact rhythms (weekly calls, bi-weekly emails) matched to client value and risk.
  • (7:43 ) Template Powerhouse: Standardize emails with tools like TextExpander—save hours weekly.
  • (8:38 ) AI Rescue Squad: Use LLMs to polish messages in seconds.
  • (10:10 ) Boundary Bootcamp: Train clients to respect response windows (e.g., "Urgent? 24h. Non-urgent? 72h.").
  • (14:57 ) Tech Stack Magic: Leverage CRM integrations + Fathom.ai for automated meeting notes and follow-ups.
  • (17:29 ) Proactive at Scale: Schedule annual reviews, blast industry insights via mail merge, and use Inoreader for trend-spotting.


Resource

(Note: Book link uses Amazon affiliate; others are direct tool links)

  • Prioritization Mastery: First Things First by Stephen Covey—the classic guide to focusing on what truly moves the needle (not just what’s loudest). Get the Book
  • Template Turbocharge: TextExpander—store reusable email snippets and slash typing time by 50%+. Try Free
  • AI Meeting Ally: Fathom.ai—automatically records, transcribes, and summarizes calls + sets follow-ups. Install Free
  • AI Writing Wingman: HARPA.ai—Chrome extension that rewrites emails, generates replies, and researches the web hands-free. Get HARPA
  • Trend Radar: Inoreader—aggregates industry news/blogs so you can share insights without the hunt. Start Curating


Your Next Steps

(Start today—small wins compound)

  1. Segment Ruthlessly: Label 5 "Squeaky Wheel" accounts vs. 5 "Ghosts"—adjust attention immediately.
  2. Build Your Template Library: Create 3 email templates for common requests (e.g., project updates, meeting scheduling).
  3. Set Response Windows: Add this to your email signature: "I respond to non-urgent queries within 48h."
  4. Automate One Meeting: Try Fathom.ai on your next client call—no notes needed.
  5. Schedule Quarterly Touches: Block one hour monthly to share industry news with high-potential clusters.


From Reactive to Strategic

  • LinkedIn Action Prompt: Share one boundary you've set this week to reclaim time—tag Warwick (@warwickbrown) when you do.
  • Master High-Volume Portfolios: Join The KAM Club for custom prioritization frameworks, AI automation playbooks and proactive engagement blueprints.


Stop drowning in accounts. Start swimming in opportunity. 🌊➡️🌅

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Account Manager SOS: Your Action Plan for Handling 100+ Accounts

Account Manager SOS: Your Action Plan for Handling 100+ Accounts

Warwick Brown