Achieving Accountability-After the Click: Using Analytics to Improve the Performance of Your Online Marketing Campaigns
Update: 2009-12-02
Description
After the Click: Using Analytics to Improve the Performance of Your Online Marketing Campaigns- Benjamin Rudolph, Search Discovery
90% of the success of your online marketing campaigns has to do with your website, not the marketing. Using web analytics to tend to the site is, therefore, what's most important. Session attendees will learn actionable tips to help them optimize their website to maximize conversions after the click.
90% of the success of your online marketing campaigns has to do with your website, not the marketing. Using web analytics to tend to the site is, therefore, what's most important. Session attendees will learn actionable tips to help them optimize their website to maximize conversions after the click.
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