DiscoverMN AMA Get In The Game PodcastCustomer Loyalty- Branding in a Post-Branded World
Customer Loyalty- Branding in a Post-Branded World

Customer Loyalty- Branding in a Post-Branded World

Update: 2009-12-02
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Jonathan Salem Baskin, Author, Speaker and Chief Heretic

Branding in a Post-Branded World

If we truly want to realize marketing ROI, we need: (1) a new definition for brands, and (2) novel approaches to delivering them. The old approaches simply don’t work, no matter how expertly and creatively they’re repurposed; we live in a post-branded world, and our plans for 2010+ should reflect this new reality.
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Customer Loyalty- Branding in a Post-Branded World

Customer Loyalty- Branding in a Post-Branded World

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