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Achieving Accountability-Are you Leaving Money on the Table?

Achieving Accountability-Are you Leaving Money on the Table?

Update: 2009-12-02

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Dom Rossi, Magazine Publishers of America: Are you Leaving Money on the Table?

Today, agencies are being asked to “do more with less.” Understanding precisely which media delivers on that directive and at what cost, is more important now than ever. This presentation takes an insightful look at media performance with cross-media ROI analytics and “best practices” that optimizes the purchase funnel and turning “intent into action.”

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Achieving Accountability-Are you Leaving Money on the Table?

Achieving Accountability-Are you Leaving Money on the Table?

michael@timescape.us