Activating B2B Influencers with Adobe’s Rani Mani
Update: 2022-05-09
Description
Influencer marketing is well established in the B2C space, yet how are brands leveraging influencers to best engage audiences in the B2B realm?
Join Laliv Hadar, VP of Marketing at InVision, and Rani Mani, Digital Media Customer Communications Lead at Adobe, as they discuss the world of B2B influencer marketing.
You will learn:
- What B2B influencer marketing is, and how it differs from B2C
- Adobe's B2B influencer marketing strategy
- How influencers can help humanize B2B brands
- The current state and future of B2B influencer marketing
- How brands can create an influencer marketing program of their own
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