Advertising needs to make sustainability second nature: A conversation with Sebastian Munden, Chair of Ad Net Zero
Update: 2024-09-10
Description
Advertising is a powerful force that shapes our everyday lives. Consider the positive impact advertising could create if used as a force for good. Listen to Duncan Southgate, Kantar’s Senior Director, interview Sebastian Munden, Chair of Ad Net Zero, and Jonathan Hall, Managing Partner of Kantar’s Sustainable Transformation Practice, on how advertising can help drive the economy to net zero. Sebastian discusses his new book, "Sustainable Advertising," co-authored with Matt Bourn, which provides insights, practical guidance, and case studies on using advertising to combat the climate crisis. Guidance extends from promoting more sustainable lifestyles through advertising to cleaning up the carbon footprint caused by marketing practices.
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