Turning a waste problem into a marketing solution: bridging the value-action gap with Intuitive AI
Description
Companies need to invest in designing products that are easily recyclable at end of life, but consumers' actions remain essential to making recycling successful.
In this episode of Sustainable Futures, Jonathan Hall is joined by Hassan Murad, one of the top 5 entrepreneurs on Forbes’ AI list and CEO of Intuitive AI.
We explore Hassan’s new intervention, Oscar Sort, developed by Intuitive AI, that uses visual guidance to nudge consumers towards recycling properly.
Kantar’s Sustainability Sector Index shows that 93% of people want to take action to live more sustainably, but only 10% do so.
Oscar Sort technology addresses this gap by intervening in the 0 to 3 seconds of decision-making consumers have before recycling, using clear, interactive visual screens that show exactly what to recycle and which bin to use.
This type of innovation is essential as advancements such as biodegradable packaging haven’t yet progressed enough to justify consumers reducing their recycling efforts.
Learn more about how Oscar Sort technology bridges the value-action gap and Intuitive AI’s other waste reduction capabilities by listening to the episode!
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