Building inclusive brands in the age of AI
Update: 2024-08-20
Description
AI offers new opportunities in the marketing industry, but it is essential to acknowledge how this technology could deepen existing social inequalities. In our next Sustainable Futures episode hear Vera Sidlova, Kantar’s Global Creative Thought Leadership Director talk to Efrain Ayala, Global Creative Effectiveness and Diversity and Inclusion Director at Reckitt and Valeria Piaggio, Global Head of Diversity, Equity and Inclusion. Hear about how Reckitt’s most successful brands such as Durex have evolved over time to close sexual health gaps between underrepresented communities. However, threats to inclusivity are changing with new technological developments. For example, AI now has the potential to discriminate on a colossal scale. Kantar’s new Brand Inclusion Index reveals that inclusion drives brand growth, learn how your brand can responsibly use AI whilst representing underserved communities.
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