In this episode of Redefining Sales, we’re excited to share a replay of the first session of our popular The Sales Crossroads: Evolution or Extinction webinar series! 

We look back on our conversation with Alana Brittain, APAC Sales Leader at LinkedIn, who brings over 15 years of sales expertise and a reputation for building high-performing teams. Alana shares her inspiring journey from her early start in sales at her family’s delicatessen to leading a team of talented sales professionals at one of the world’s most influential tech companies. Her story embodies purpose, passion, and an unwavering commitment to fostering a thriving sales culture. 

Throughout this conversation, Alana unpacks the strategies that make her teams excel, from prioritising grit and curiosity to balancing operational excellence with creative problem-solving. Outside of work, she’s kept busy by her three young children, cheering for the Swans, and indulging in her love for books and live music. 

Tune in as we explore: 

• Discover the transformative power of generative AI and why Millennials and Gen Z are the decision-makers to watch. 

  
  

• Learn Alana’s tips for cutting through digital noise and making each customer interaction count. 

  
  

• Why connecting beyond the primary decision-maker can dramatically increase your chances of closing deals. 

  
  

• Understand how LinkedIn prioritises high-potential accounts and uses AI to unlock productivity and customer insights. 

  
  

• Find out how different generations prefer to connect and why offering diverse communication channels is essential in today’s sales environment. 

  
  

• The importance of upskilling and staying agile as technology and customer needs evolve rapidly. 

  
  

• Learn why the focus has moved to meaningful connections and how quality over quantity is the new sales mantra. 

  
  

Whether you’re a seasoned sales leader or just starting your journey, this episode offers practical insights and strategies to elevate your sales game and build long-lasting client relationships. 

Tune in for an inspiring conversation with Alana Brittain that could redefine how you approach sales in today’s digital world! 

Check out Alana: 

► LinkedIn: https://www.linkedin.com/in/alanabrittain/ 

 
Connect with Abbie on: 

► LinkedIn: https://www.linkedin.com/in/abbiecwhite/ 

► Website: https://www.abbiewhite.com.au/ 

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Follow Sales Redefined on: 

► LinkedIn: https://www.linkedin.com/company/salesredefined/ 

► YouTube: https://www.youtube.com/channel/UCJ1X8auygoK3Gl77LC7a_zQ 

Enjoyed this episode and want more? 

Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast