Alexandre Bachir on the Story of Bachir Ice Cream and Its Generational Legacy
Description
In this episode, Ashish Tulsian sits down with Alexandre Bachir, Managing Director of Bachir Ice Cream Middle East, the man leading the third generation of the iconic Lebanese family brand that has thrived for nearly 90 years.
Alexandre shares how the business, founded in 1936 by his grandfather and great-uncle in a small village in Lebanon, grew from a local shop to an international name loved in Lebanon, France, Brazil, and the UAE.
He opens up about the challenges of modernizing a family legacy, bridging generational mindsets, introducing franchising, and adapting to modern marketing without losing the brand's soul.
From learning to “change himself before changing others” to creating new market-specific flavors like date and lemon mint, Alexandre reflects on leadership, humility, and innovation.
Tune in to see how Alexandre Bachir is carrying a 90-year family legacy into the future, one scoop, one generation at a time.
Find us online:
Ashish Tulsian- LinkedIn
Alexandre Bachir- LinkedIn
United States
