Inside India’s Food Arena: Jasper Reid on Scaling Pizza and Taming Burger Economics
Description
In this episode of Restrocast, British restaurateur Jasper Reid, Founder & CEO, International Market Management, shares his journey of building global food brands in India’s tough and competitive market. He talks about how he brought Pizza Express to India, beat Reliance to land Jamie Oliver’s brand, and convinced Wendy’s U.S. CEO to launch a ₹29 burger in India.
Reid explains that high rents in India can take up 20% of sales, why menus should be based on data and kept under 30 items, and long-term success comes from patient investment and strong team culture, not flashy food trends. His three key rules for surviving in India’s food business are: do not hesitate, explore the country, and invest wisely. He also hints at his next project. a ₹100 Desi diner focused on process and people.
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Ashish Tulsian- LinkedIn
Jasper Reid- LinkedIn
United States
