Alibaba’s Campaign to Get Gen-Z to Create Videos

Update: 2022-08-31

Description

Vincent Pueraro and Ivan Wang breakdown “Alibaba’s 1st Low Carbon Week” ad campaign promoting environmentalism to Gen-Z. The ad gives away money in exchange for young people creating videos and posts on their Bilibili feeds.

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Alibaba’s Campaign to Get Gen-Z to Create Videos

#box-pro-ellipsis-176469797877811{-webkit-line-clamp:2;}Alibaba’s Campaign to Get Gen-Z to Create Videos

Alibaba’s Campaign to Get Gen-Z to Create Videos

Alibaba’s Campaign to Get Gen-Z to Create Videos