How Armani developed highly effective WeChat ad creative for their target audience

Update: 2022-08-18

Description

Vincent Pueraro and Ivan Wang describe how Armani built a slam dunk campaign on WeChat. High level creative, clear cultural understanding and a (likely affordable) up-and-coming TV star, combined to make a campaign that resonated with the target audience. The guys also talk about how to stay on top of the many versions of Chinese Valentine’s day.

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How Armani developed highly effective WeChat ad creative for their target audience

#box-pro-ellipsis-176466250304057{-webkit-line-clamp:2;}How Armani developed highly effective WeChat ad creative for their target audience

How Armani developed highly effective WeChat ad creative for their target audience

How Armani developed highly effective WeChat ad creative for their target audience