DiscoverThe Small But Mighty Marketing PodcastAlignment, Accountability, and Agency Responsibility
Alignment, Accountability, and Agency Responsibility

Alignment, Accountability, and Agency Responsibility

Update: 2024-07-03
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In this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a successful partnership. Plus, Josh explains what he considers an "expensive order taker" and why it's something to avoid.

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Alignment, Accountability, and Agency Responsibility

Alignment, Accountability, and Agency Responsibility

Josh Becerra & Shinhee Son