Small But Mighty Marketing Teams: Podcast Evolution
Description
Podcast Update - moving from "How I Work" to "Small But Mighty." Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line.
This episode discussion revolves around the importance of having a structured framework for marketing, highlighting strategy, process, data, and communication as key components. The hosts emphasize the value of building confidence within marketing teams by setting clear goals, maintaining good data hygiene, and fostering open communication. They advocate for learning organizations over merely KPI-driven ones, promoting a mindset focused on continual learning and adaptation. The conversation also touches on the challenges faced by small marketing teams and the benefits of a systematic approach to managing priorities and tasks.
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