Freelance, Consultant, or Fractional CMO? Mastering Marketing: EP58 W/ Terra L. Fletcher
Description
Terra emphasizes the pivotal role of communication and collaboration between marketing and sales teams, highlighting their significance in driving effective lead generation and customer engagement. Moreover, Terra's advice on selecting external vendors underscores the importance of aligning expertise, values, and organizational goals. Ultimately, the discussion provides invaluable insights for marketers striving for success in today's competitive landscape. Some key pieces of advice:
- With limited resources, efficiency is key.
- If they prefer chatting on the phone; give them a call. Tailor your communication.
- Be a good human.
Chapters:
00:00 Terra Fletcher Introduction
01:23 Terra's Career Path and Fractional CMO Work
06:34 Challenges of Executing Marketing with Limited Resources
08:25 Communicating with Leadership and Demonstrating Marketing's Value
10:37 Collaboration between Marketing and Sales
14:17 Working with External Vendors
23:24 Thought Leaders Terra Follows
#marketingleaders #marketingpodcast #marketers #marketinginterview #businessresources
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