All Pitched Out: How to Grow Your Business by Leading with Connection
Description
From Facebook to LinkedIn, internet lead generation has become so pitch-heavy that potential clients are starting to tune everyone out (even the people who can really help them, like you).
You know the feeling - you think you’re about to make a new internet friend, only to find out they’re trying to sell you something. Your potential clients experience this all the time and they are tired of it.
Pitching people doesn’t create the conditions for building the know-like-trust factor that’s so critical in our businesses, so what can we do instead?
How do we put ourselves out there in a way that supports building connections?
In this episode, I’m going to share the most effective way to go about generating leads.
Things You’ll Learn In This Episode
Why people are so tired of pitches
Everyone’s tired of online pitches, so how do we generate leads without them?
The truth about your “random” social media posts
Why are one-sided social media posts so ineffective as a long-term strategy for generating leads?
How to overcome our fear of selling
How do the things we’ve been through stop us from using our voices and putting ourselves out there?
The big mistake many entrepreneurs make
Before we generate leads, how do we make sure we have the structures in place to actually serve those clients well?
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