Amazon’s 25% Upsell Secret (That You Can Totally Steal)
Description
What if your product layout was costing you conversions…and you didn’t even know it?
In this episode, we unpack the psychology behind horizontal vs. vertical product displays, and how Amazon quietly uses this principle to push higher-quality, higher-priced items—boosting premium conversions by up to 25.7%.
You’ll learn:
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Why horizontal layouts make people focus on quality, not price
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How vertical layouts shift attention to secondary features
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The subtle design choice that could instantly raise your AOV
CoHost: Nate Lagos
Twitter: https://x.com/natelagos
LinkedIn: https://www.linkedin.com/in/natelagos/
Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534
Learn more at: https://www.tetherinsights.io/
Twitter: https://x.com/SarahLevinger
Linkedin: https://www.linkedin.com/in/sarahlevinger/
Instagram: https://www.instagram.com/sarah.levinger/
Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg
JOIN The TETHER Community- https://www.skool.com/tether-lab/about
Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf
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