If you've ever considered writing a book but felt overwhelmed by the thought of it, this is the episode for you! Perhaps you're sitting on a bunch of content and don't realise it could form an amazing book or worry self publishing is costly and stressful? Writing a book is a (secret) goal of mine which is why I wanted to interview Amy Warren, an author, ghostwriter, and book coach about how she helps entrepreneurs, coaches, and consultants transform their ideas into books.

Amy shares how self-publishing is changing, why a book is an invaluable asset for your business, and practical steps to get started, even if you don't consider yourself a "good writer".

This episode is designed to inspire you to take the leap if writing a book has been on your goal list!

Key Takeaways

• A Book is a Powerful Calling Card: A book can literally transform your career and business by introducing you to a wider audience without you having to be physically present. It serves as an epic lead magnet and an attainable way for people to access your expertise.

• Repurpose Existing Content: If you have a podcast, you are sitting on a huge asset that can be turned into a book by identifying core themes and using clips and recordings to back up your written arguments. This is an exciting way to break down the mindset block that a book must be completely new content.

• The Goal is the Outcome: Before starting, define the purpose of your book by completing this sentence: "I will write a book that will...". This goal will inform the book's content, ensuring it gives value while leaving readers wanting more, potentially leading them to your higher-cost services.

Episode Highlights

• 02:11 - Discussing the huge historical stigma around self-publishing and the increasing difficulty of securing traditional publishing deals due to reliance on social media following.
• 05:00 - Amy shares her personal story of how self-publishing her first book, after initial rejection, led to a full book deal, ghostwriting Sunday Times bestsellers, and a whole new business.
• 07:50 - How to turn a podcast into a book using AI to sift recordings and identifying overarching themes to create a structured narrative, rather than just a tedious transcript.
• 13:20 - The benefits of being an author, including becoming a recognised expert or "thought leader", using the book as a high-quality "calling card" to pitch to prospective clients, and boosting your professional bio.
• 23:50 - The vital first step in writing a non-fiction book: creating an outline to map out the chapters, their contents, and the reader's entire journey or arc.

About the Guest: Amy Warren

Amy Warren is an author, ghostwriter, and book coach who helps entrepreneurs, coaches, and consultants turn their ideas into commercially viable books. She also helps people self-publish their books through a 'publishing partnership,' where the author retains all rights and control.

• Website: thewritinghouse.co.uk
• Instagram: @_thewritinghouse
• LinkedIn: The Writing House (Amy Warren)

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

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