Have you ever thought about becoming an influencer, or perhaps working with creators to grow your brand?

This week, I chat to Jason Tamou, formerly a Social Media Manager at Adobe, who has an incredible wealth of knowledge on the creator economy and influencer marketing.

Jason shares his journey from being a videographer and photographer to growing a viral food TikTok brand to working with massive brands like Adobe.

He explains why big brands invest heavily in creators and how small businesses can utilise influencer marketing, even without a huge budget. Plus, Jason offers brilliant advice on how you can start building your personal brand and land paid partnerships.

Episode Highlights

• 02:40 - Jason's viral journey: hitting 2 million TikTok followers in 18 months by creating recipe content and being called an "idiot sandwich" by Gordon Ramsay.
• 06:55 - Why big brands like Adobe rely on influencers, who act as "life consultants" to guide people across niches like finance, fitness, and creative editing.
• 13:00 - Advice for smaller businesses: starting with UGC (User-Generated Content) is the most cost-efficient way to get creator recognition without paying for their platform's reach.
• 20:15 - The power of enthusiasm: Jason shares a story of a creator landing a partnership not because of their large following, but because of their consistent effort, passion, and involvement in the community.
• 24:55 - Why influencer fees are justified: creators wear a minimum of ten hats, including editing, business management, and community engagement. You're paying for years of audience-building, not just one video.

About the Guest: Jason Tamou

Jason Tamou is a former Social Media Manager for Adobe (UK channels) and is currently working as a freelance editor and social media consultant, helping small businesses and individuals build their personal brands and confidence in social media.

• Instagram (Creator Account): @‌jasontamou
• LinkedIn: Jason Tamou

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

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