This week we welcome Charlene Li on the Anatomy of a Strategy podcast.

Charlene is in the business of helping brands predict the future. The founder of Altimeter (now under the Prophet Company umbrella) - a company that helps companies to leverage disruptive tech by providing research and advice.

She’s the author of 6 books, most recently “The Disruption Mindset: Why Some Businesses Transform While Others Fail”. 

Charlene is also a very popular speaker and joins many of the Anatomy alumni in being a TED speaker, as well as speaking at SXSW, and the World Business Forum. She’s also been recognized on countless lists (including Fast Company, and AdAge) as a top business influencer.

Here’s what Charlene talked about:

• [0:26 ] - Who is Charlene Li.
• [5:00 ] - What is “A Big Gulp Moment“?
• [6:00 ] - Why burning the boats is really important in the disruption process?
• [10:37 ] - Identifying future customers versus existing ones. Where do companies find future customers when their existing customers are happy? 
• [12:10 ] - What companies can do to find their future customers.
• [13:20 ] - How does a business know when it’s going to be disrupted? 
• [15:00 ] - What qualities does a business leader need to have in order to be disruptive?
• [18:37 ] - How do companies create or start to create a movement?
• [21:17 ] - What makes for a great manifesto.
• [31:50 ] - Take the disruptors Assessment test.
• [32:30 ] - The four archetypes of disruptive leaders 
• [37:45 ] - How can leaders recognize a flux versus a stuck culture in their business? 
• [43:30 ] - Quantum Networks: an online community for disruptors.
• [45:30 ] - Closing thoughts and insights from our conversation with Charlene.

A big thanks to Charlene for joining us. Be sure to visit charleneli.com or follow her on Twitter and LinkedIn!