If you’re new to this podcast, AOAS is a marketing podcast that explores the hidden psychology and behaviors that drive marketing strategies. It’s not about marketing per se.

We aren’t here to celebrate and rehash case studies as much as we are here to dissect the culture in and around the successes and failures of marketing. We want to ask, “What was going on in the world that helped that message succeed and that other one fail?”

AOAS is less of a marketing practice podcast and more of a Marketing THOUGHT podcast.

Our guests won’t be the typical marketing podcast guests. In fact, some of them turned us down initially when we asked them to be on the podcast because they didn’t understand what they had to do with marketing.

To give you a sense, we will be talking to - and have talked to - linguists, economists, psychologists, activists, sociologists, journalists, anthropologists, biologists, data scientists, historians, statisticians, urban planners, and epidemiologists.

This is how we explore strategies in our own work, but most people think of marketing as the marketing PRACTICE side: mostly the ads and creative they are inundated with. And, what we are very keen on demonstrating is that that these are the visible outputs and only a small fraction of the impact marketing thought has on the world and our economy.