This episode was recorded pre-COVID-19 crisis, but Tara and Stef found a few parallels between the outbreak and the climate crisis.

We’ve got a brand new format that will give you a much clearer insight into digital strategies from here on out!

Our guest this week is Laura Fitton, who is the Principal and Founder of The enough company. Her aim was to explain and evangelize market-driven shifts that can bring speed and scale to the climate crisis fight. Her approach merges her environmental science and policy degree with her expertise as a tech CEO/Founder, author, professional speaker, and recognized trailblazer in communications, community, and social media. 

Once upon a time dubbed a "Queen" of Twitter, Laura “@Pistachio” Fitton led the team that wrote ‘Twitter for Dummies’ and founded oneforty.com (acquired by HubSpot) in 2009 when she recognized that software built on Twitter’s API was going to change the world. Laura is credited with convincing the likes of Guy Kawasaki and thousands of tech execs that Twitter would have real business, media, and cultural value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007. 

Laura has lectured at HBS and MIT-Sloan and has been quoted in dozens of national publications including BusinessWeek, Forbes, Fortune, Newsweek, and The Wall Street Journal. 

She also once raised $25,000 for charity December 2008 in the first-ever "donate by tweeting" charity campaign.

Here’s a rundown of what was discussed on the podcast:

• 3:00 - Coronavirus COVID-19, fake news, and climate change.
• 4:44 - Confirmation bias.
• 6:00 - Where misinformation comes from and who is spreading it.
• 8:24 - Laura Fitton on the information bubble around climate
• 10:09 - How do people like Laura stop preaching to the choir?
• 12:33 - Larry Fink’s annual letter to CEO’s.
• 14:00 - BlackRock’s letter was a trickling down of environmentalism.
• 15:34 - What is needed to create significant movement in changing behaviors.
• 16:16 - What else needs to be done to fight climate change.
• 18:20 - Climate awareness post coronavirus. 
• 20:00 - Longterm planning for climate awareness
• 23:00 - The silver lining of a crisis. 
• 30:00 - Temperature check on our new podcast format.

Links:

• The Enough Company: https://www.enough.co
• Want to save the environment, eat less meat: https://www.mentalfloss.com/article/560548/want-save-environment-eat-less-meat
• Coronavirus dashboard: https://www.arcgis.com/apps/opsdashboard/index.html#/bda7594740fd40299423467b48e9ecf6
• Impact of global warming on human fatality: https://www.scientificamerican.com/article/global-warming-and-health/
• Coronavirus: The Black Swan of 2020 https://medium.com/sequoia-capital/coronavirus-the-black-swan-of-2020-7c72bdeb9753
• Black Rock - Larry Fink’s letter to CEO’s https://www.blackrock.com/corporate/investor-relations/larry-fink-ceo-letter
• New York Times cover’s Larry Fink’s letter on the Daily https://www.nytimes.com/2020/01/14/business/dealbook/larry-fink-blackrock-climate-change.html
• Project Drawdown https://drawdown.org/
• Laura - https://twitter.com/Pistachio
• Enough Company - https://twitter.com/enoughcompany

Be sure to follow her on Twitter and LinkedIn!

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Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Stefani at @stefanif. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building.

Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Stefani Forster and Tara Hunt, editing by Joe Pacheco.