What makes Facebook and Instagram ads work for online businesses in 2025? In this episode, I’m joined by Kwadwo Sampany-Kessie to demystify ad success for coaches and course creators. 

We dive into the art of ad testing, why quality leads trump low-cost ones, and how to tell if your offer is ready for ads.

Kwadwo also shares his Olympic Gold Medal testing framework and actionable tips on ad copy, visuals, and targeting strategies that resonate with high-value clients. 

If you’ve ever felt overwhelmed by ads or unsure where to start, this episode will give you the confidence and clarity to make them work for your business.

Here are the highlights:

(1:25 ) Transition to Facebook and Instagram Ads

(4:29 )Challenges and Relevance of Running Ads 

(18:31 ) Testing and Optimising Ads

(24:14 ) Ad Copy and Length

(29:56 ) Budget and Testing

More about Kwadwo:

Kwadwo is the host of The Art of Online Business podcast, a Meta ads manager and online business strategist, specialising in serving established online course creators.

But unlike most ads managers, he doesn't just bring in quality leads. With over three years of experience, he excels in optimising funnels and providing marketing, sales, operations and hiring guidance. All of which enable his clients to work less, earn more, and live the life they were meant for.

Links:

https://theartofonlinebusiness.com

https://instagram.com/quayjo

Ad Testing Cheat Code for $1

To find out more:

Website

Instagram

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This podcast is proudly produced by Wavemakers Audio