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In this episode we interview Amit Gupta, longtime marketing leader at Fortanix with over 11 years of experience bridging tech and growth. Amit brings a sharp lens to the current AI revolution in content, and why most marketers are unprepared for what's coming next.

What you'll learn in this episode:

• Why AI is now the first consumer of your content—not humans
• How the shift from keyword to conversation is breaking traditional SEO
• Why your Google Ads data is vanishing and what it means for targeting
• The new black hole in Account-Based Marketing (ABM)
• How AI bots are distorting lead scoring and email tracking
• Why personalization is failing and where real connection might still happen
• The one question every marketer must ask before writing another blog post