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In this episode we interview Sean Huntington, Marketing Director at Strive. 

What you'll learn in this episode:

• How to apply the “value pyramid”: primary product value, secondary educational value, and community value that compounds through peer-to-peer exchange.
• A simple test for resonance: build for one specific person first, then scale what works.
• Ways to escape vanity metrics: measure comments, replies, and introductions sparked—not just likes.
• How to find secondary value in “unsexy” niches (the blinds example): map use-cases, moments, and adjacent needs.
• Practical research moves: run short surveys to validate hunches and surface content topics your audience actually wants.
• Community mechanics that endure: give value, enable sharing, and create connections that outlast campaigns.
• How to turn customers into contributors: highlight member stories, enable meetups, and make introductions that unlock momentum.