Around the world with IMG: a region-by-region guide - Episode 1: The Americas
Description
IMG Executive Vice President & Head of Americas, Rights, Hillary Mandel joins James Emmett in the Leaders studio in the first of a new three-part series looking at how to do business around the global sports industry.
After identifying the ramifications of media fragmentation, corporate consolidation and cord cutting in the North American media market, sports media legend Mandel, who has sold billions of dollars worth of rights across a 22-year career at IMG, is joined by colleagues Evandro Figuera, VP, LATAM, Rights, who's based in Sao Paolo, and Brian Pressman, VP of Brand Partnerships based in New York.
On the agenda: how to make an impact in Brazil, from the boardroom to the field play; IMG's record-breaking partnership with Conmebol; Major League Soccer, the NWSL and the gigantic opportunity that is the 2026 Fifa World Cup.
United States
