How do you takeover an F1 team?
Description
Audi joins the F1 grid in 2026 and the team’s Chief Commercial Officer Stefano Battiston joins the show to give an update on preparations.
Completing its phased, multi-year buyout of the Sauber team, the German manufacturer will join the grid as F1’s latest round of technical regulations come into play with the potential to shake up the competitive order.
Commercially, Battison was at the heart of a new title sponsorship agreement with finance app Revolut - he explains what happened behind the scenes to get the deal done.
He also reflects on the changing culture as the Swiss-based team grows, how Audi intends to make its mark as one of 11 teams in F1 next season and how he identifies new sponsorship categories and brands with marketing budgets.
United States
