The TikTok Gameplan: How James Maddison and Spurs led the Premier League on TikTok
Update: 2025-11-06
Description
Tottenham Hotspur and England footballer James Maddison joins the Leaders Worth Knowing podcast to unpack his approach to social media.
Fresh off the stage at the Summit at Leaders Week this year, Maddison was joined by fellow panelists Shaneil Patel, Head of Social Media at Spurs, and Rollo Goldstaub, TikTok's Global Head of Sports Partnerships.
The trio piece together the winning formula that has made Spurs the most successful Premier League team on TikTok - with 43 million followers - and Maddison himself one of the most resonant active athlete voices on the platform today.
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