On this episode of GoalChat, host Debra Eckerling dives into all things Artificial Intelligence with Hank Eder, PR/Marketing Specialist and Host of The Home Business Success Show; Seth Goldstein, Creative Director and Host of Entrepreneur's Enigma; and Brynne Tillman, CEO of Social Sales Link and Host of Making Sales Social Podcast.

Artificial Intelligence can be a helpful addition to your tech toolbox, when trained properly and used correctly. (AI tools include Chat GPT, Gemini (formerly Bard; it's the Google version), Claude by Anthropic, and Perplexity.) The trio shares the genesis of their interest in AI, along with cautionary tales and ways to use AI to enhance your content activities.

Tips for Using AI in Business

- Brynne: Create custom instructions

- Brynne: Train it using your own 3-5 minute transcript and ask it to rewrite it

- Seth: Use it as a jumping off point

- Seth: Also use it for graphics (MidJourney)

- Hank: Use it for research; be sure to verify info and edit the content accordingly

- Brynne: If you use AI for intellectual property or data you do not want out there, change your settings; for instance, turn off memory and turn off improve model for everyone

Goals

- Seth: Go to ChatGPT 4o and play with it

- Hank: Sign up for Gemini and ask it to write a nice letter to someone (a friend or coworker)

- Brynne: Become a prompt engineer. Learn how to write your own prompts: Context, Role, Inspiration, Scope & Prohibitions

- Brynne: Try GetMagical.com, an extension for storing prompts

Learn More About:

Hank Eder: HankEder.com

Seth Goldstein: GoldsteinMedia.com

Brynne Tillman: SocialSalesLink.com/thanks

Debra Eckerling: TheDEBMethod.com/blog

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