As people switch to eggs and protein is it the end of big breakfast cereal brands?
Update: 2025-04-04
Description
A fall in the breakfast cereal market in Europe has led to Nestlé closing a factory, with the loss of hundreds of jobs. It's an illustration of what happens when consumer trends reach a tipping point. Rising consumer preferences for eggs, dairy protein and health-centred, small entrepreneurial brands have sealed the fate of traditional breakfast cereals. More in this podcast.
Time: 14 minutes
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