China business goes sour, US stalls, Oatly’s future looking bleak
Update: 2023-08-08
Description
Oatly's classic Silicon-valley inspired business model from 2012 is facing nemesis. Oatly aimed to get to $1 billion in sales. Unfortunately, in focusing on a big sales number the company seems to have forgotten that it's a good idea to make a profit now and again. In the first six months of 2023 each $1 of product it sold cost it $1.38 to make. With the oat milk business changing and the global economy facing tough times, it's hard to see when, if ever, Oatly can get to break-even.
Time: 20 minutes.
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