Highlights from this episode include:

• The #1 way to make your digital business stand out from your thousands of competitors (3:41 )
•  How the “trust-love-profit” framework can take your business from failure to freedom (4:46 )
• What most entrepreneurs get completely wrong about their brand personality (5:35 )
• The profoundly unique email opportunity most business owners miss out on (7:47 )
• A surefire way to effectively discuss any topic with your perfect customer (no matter how polarizing) (11:09 )
• How to meet the core desire of the clients you most want to work with (13:48 )
• Why you are attracting the wrong clients and how to fix it… fast (15:54 )
• The expert communicator’s secret to never struggling with sales again (19:12 )
• How to convert customers from clients to evangelists (21:46 )
• How to succeed in business and parenthood as a working mom (24:31 )