Authentic Business for Neurodivergent Entrepreneurs
Update: 2023-10-08
Description
About The Guest(s):
Cheryl Woodhouse is the founder of Tactile Design Co, a boutique research and strategy firm that helps turn people and companies into recognized experts, with a pipeline of high-ticket, long-term clients built using authentic relationships and sustainable, people-first, high-touch business practices. With nearly 20 years of experience as a freelancer and agency owner, Cheryl has successfully built her business past six figures multiple times. She is also a mother who prioritizes being present for her children while growing her service-based business.
Cheryl Woodhouse is the founder of Tactile Design Co, a boutique research and strategy firm that helps turn people and companies into recognized experts, with a pipeline of high-ticket, long-term clients built using authentic relationships and sustainable, people-first, high-touch business practices. With nearly 20 years of experience as a freelancer and agency owner, Cheryl has successfully built her business past six figures multiple times. She is also a mother who prioritizes being present for her children while growing her service-based business.
Summary:
Cheryl Woodhouse, founder of Tactile Design Co., shares her approach to building a successful business based on authentic relationships and people-first practices. She emphasizes the importance of prioritizing both the needs of the person she is talking to and her own needs. Cheryl discusses her journey as a freelancer and agency owner, supporting her family as the sole breadwinner, and the realization that she could mentor and support others in achieving their business goals while prioritizing their personal lives. She also highlights the negative impact of sleazy marketing tactics and the importance of building sustainable, long-term client relationships.
Cheryl Woodhouse, founder of Tactile Design Co., shares her approach to building a successful business based on authentic relationships and people-first practices. She emphasizes the importance of prioritizing both the needs of the person she is talking to and her own needs. Cheryl discusses her journey as a freelancer and agency owner, supporting her family as the sole breadwinner, and the realization that she could mentor and support others in achieving their business goals while prioritizing their personal lives. She also highlights the negative impact of sleazy marketing tactics and the importance of building sustainable, long-term client relationships.
Key Takeaways:
- Building authentic relationships and prioritizing people-first practices in sales and marketing is more sustainable in the long run.
- Being direct and having a reason to reach out to someone can help build relationships without resorting to spammy tactics.
- Neurodivergent individuals, who make up a significant portion of entrepreneurs, can benefit from direct communication and clear expectations.
- Anchor clients, who provide long-term, high-ticket contracts, can offer flexibility and stability for business owners, especially mothers.
- Prioritizing access to potential clients based on existing connections can make it easier to build relationships and implement effective strategies.
Learn more about Cheryl at:
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Learn more about Michelle & Olivia at likeamothermovement.com
Learn more about Michelle & Olivia at likeamothermovement.com
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