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B2B Buying Has Changed. How Should Marketers Respond?

B2B Buying Has Changed. How Should Marketers Respond?

Update: 2021-11-04

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The B2B buying process has changed dramatically in recent years, and especially during the pandemic. Are the changes permanent, and what should marketers do to adapt? VP and Principal Analyst Beth Caplow and Principal Analyst Barbara Winters provide insight on What It Means.

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B2B Buying Has Changed. How Should Marketers Respond?

B2B Buying Has Changed. How Should Marketers Respond?

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