How B2B Marketing Leaders Can Plan For An(other) Unpredictable Year

Update: 2021-10-21

Description

Once again, marketing leaders find themselves planning for a year that seems to defy planning. How does the calculus differ this time around? On this week’s What It Means, Vice Presidents Craig Moore and Ian Bruce discuss Forrester’s 2022 Planning Assumptions for B2B marketing executives and how they can position themselves and their teams for success.

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How B2B Marketing Leaders Can Plan For An(other) Unpredictable Year

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How B2B Marketing Leaders Can Plan For An(other) Unpredictable Year

Forrester

How B2B Marketing Leaders Can Plan For An(other) Unpredictable Year