Solve Customer Mysteries By Uniting Quant & Qual

Update: 2021-09-02

Description

Quantitative data science and qualitative design research deliver richer, more accurate customer insights by working together. VP and Principal Analyst Brandon Purcell joins What It Means to discuss how blending these two types of research can solve customer mysteries.

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Solve Customer Mysteries By Uniting Quant & Qual

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Solve Customer Mysteries By Uniting Quant & Qual

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Solve Customer Mysteries By Uniting Quant & Qual