In the late 1990s, Vivek Sahni, the founder of Kama Ayurveda, discovered the efficacy of Ayurveda. Since then, his mission has remained steadfast: to bring traditional Indian remedies with proven efficacy to a global audience. In 2002, this vision culminated in the launch of Kama Ayurveda in India. However, behind this success lies a wealth of insights. In this episode, we delve into Vivek's journey, uncovering invaluable lessons on building a successful brand. He shares essential tips on establishing a successful store, staying connected with customers, perfecting your products, and maintaining uncompromising quality. For aspiring entrepreneurs, this discussion promises to be a masterclass in brand building and growth within India.

Presented By: Blur the Border

Hosted By: Aishwarya Avlani 

Produced By: Rhea Bhambhani and Blur the Border

Music: Licensed through Epidemic Sound 

Chapters: 

00:00 - Opening

00:47 - Intro 

01:48 - Kama’s Launch in the UK 

08:13 - Vivek’s Journey: From Graphic Design to Founding Kama 

15:45 - On Simplifying Your Brand Messaging

17:01 - Vivek’s Take on the Difficult Moments

24:05 - Kama’s USP: Designing their Stores

30:27 - The Power of Sampling

31:35 - The Kama Store No One Would Enter

35:28 - Vivek’s Thoughts on How the Industry has Evolved

36:53 - Vivek’s Homegrown Brand Picks 

38:40 - On Working with Regional Influencers for Marketing

41:35 - Know the Founder 

47:20 - Kama Over the Next 10 Years 

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