Each brand founder wants to create a successful brand yet the formula to success is actually not formulaic at all. Case in point: Huemn. As a brand that has built a loyal community since its inception, Pranav Kirti, the co-founder explains that the brand has never been transactional. It has always been about embracing individuality and allowing stories and people to take center stage. Along with this, a poetic perspective on life can go a long way. This episode is different but just as insightful and serves as a masterclass on balancing creativity and its delicate balance with entrepreneurship.

Presented By: Blur the Border

Hosted By: Aishwarya Avlani 

Produced By: Rhea Bhambhani and Blur the Border

Audio-Video Production & Post-Production: Canopy Media 

Location Courtesy: Canopy Studios

Music: Licensed through Epidemic Sound 

Image Source (in order of Appearance): Websites of Huemn, Rahul Mishra, Amit Aggarwal, Bodice

Chapters: 

00:00 Intro 

01:30 Royal Enfield x Huemn Collaboration 

03:02 On Building a Community and Loyal Following 

04:47 How Huemn Approaches Collaborations + Collaboration with Pepsi

07:35 We’re in the Golden Era for Homegrown Labels 

10:25 Pranav’s Go-to Homegrown Labels

11:35 How It All Began: The Journey of Discovering Your Brand 

14:07 Embracing Versatility for your Brand 

17:31 “Art is Always Bigger than the Artist; the Artist is Bigger than the Stage”

19:23 Building the Right Team 

21:22 Huemn’s Global Positioning and the Origins of Streetwear 

26:06 Why Pranav Decided to Start His Own Label 

29:53 Building a Poetic Point of View and Way of Being 

31:15 On Fashion School and Early Dreams 

35:07 Know the Founder 

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