Nitya Arora founded Valliyan at just 21—one of the country’s pioneering concept jewelry brands. Over the past decade, she has been a key figure in the homegrown brand revolution. While Valliyan remains central to her work, Nitya’s talents span curation, styling, and creative direction across the fashion and beauty industries. In this episode, we explore her journey, industry insights, and the significant milestones of 2024, including a stunning Lakme Fashion Week presentation and a new store in Kala Ghoda, Mumbai

Presented By: Blur the Border

Hosted By: Aishwarya Avlani 

Produced By: Rhea Bhambhani and Blur the Border

Audio-Video Production & Post-Production: Canopy Media 

Location Courtesy: Canopy Studios

Music: Licensed through Epidemic Sound 

Chapters: 

00:00 Intro 

01:40 The New Valliyan Speakeasy 

03:18 Valliyan Show at Lakme Fashion Week 

05:39 Relevance of Fashion Shows Today 

09:21 Starting a Brand at 21 and Finding Early Success

14:00 Managing Valliyan While Studying at Parsons 

16:10 The Growth of Fashion Jewellery as a Segment in India 

17:00 How Nitya’s Punjabi Heritage has Inspired the Brand 

20:46 On Valliyan’s Sustainable Collection that was ahead of its Time 

24:49 Valliyan’s Take on India’s Homegrown Label Industry

33:12 The Importance of Building A Personal Brand for a Founder

37:21 Know the Founder 

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