Rated Number 1 in Fitness and Nutrition. So if you were to log-in to iTunes and click the health category – podcast Barbell Shrugged will show up.

Time Stamps for “Bar Bell Shrugged – Amir Mahmoud Interviews Michael Bledsoe From Being A Gym Owner to Starting Up a Health and Fitness Online Program”

3:26 —Michael wanted to be trained by somebody else

6:18 —Doug learned very well from Videos

9:03 —The first 6 months of his show – They DID NOT sell anything

12:15 —Technique Workout of the Day

15:30 —Package everything Behind the Payroll

18:05 —Educational Products for Coaches

21:12 —Micheal’s HUGE Motivation

24:27 —Micheal’s Natural Gift

27:09 —Payroll – A Hundred Grand

30:31 —The Strategies he understood and implemented in order to make Money

33:09 —The SWEET Spot

36:28 —Living a Healthier LIFE

39:27 —Rejuvenate

42:20 —Waking up like having a Diabetic Condition

44:22 —Knowing when it’s Okay or When it’s NOT

47:34 —Speed of Implementation

50:11 —ICE-T “The Rapper”

Michael Bledsoe's Bad Ass Journey To Success:

How he turned his Cross Fit Gym business into a Massive Online Business, generating Thousands of Leads per week by Producing High Quality Content.

If you want to get a copy of the whole transcript from today’s podcast, click the button below:

Amir: Hey everybody, welcome to today's show. My name is Amir Mahmoud and I have a very, very special guest on our podcast today. We've got Michael... How do you say your last name? (Laughing)

Michael: Bledsoe

Amir: Bledsoe. I want to welcome him onto the show. I think we've got some really exciting content to talk about. I actually met him out in San Diego last week. We were having some fun and we started chatting. And the next thing you know, I find out that this guy is just a super bad ass! I mean I was literally sitting there and I was like, "Oh, You got the number one podcast!" This got so many other things going on. I don't want to still stand here so I'll let him introduce himself. He's excellent with so many things. I'm just, I'm so excited. Michael, how are you doing? (Laughing)

Michael: Thanks Amir, I appreciate it. Yeah, I run a podcast. We're rated number 1 in fitness and nutrition. So if you were to log-in to iTunes and click the health category, at some point you know, my podcast Barbell Shrugged will show up. It is actually a web show as well. We have a professional videographer that shoots the whole thing, edits it down, and makes it look nice and pretty. Unfortunately he doesn't edit out any of the bad stuff. He just kind of, let it all go, let it all hang out.

Amir: (Laughing)

Michael: I think people appreciate it, you know. And we come out genuine and sincere because of that. And so we have a pretty strong following. I own a CrossFit gym back in Memphis, Tennessee. It kind of grew into the CrossFit market as we we're doing the podcast. CrossFitters and Olympic weightlifters - specifically, that's the two groups of athletes who are really tracked into what we do. That's kind of what I do. As that podcast runs out and we had the whole business revolves around that, by all.

How Michael Started Running A CrossFit Gym

Amir: That's awesome Michael! So, how did you actually get into like owning a CrossFit gym? Did you just wake up one day and say, "Hey, I'm just gonna own that!" or... (Laughing)

Michael: Pretty much, yeah.

Amir: (Laughing)

Michael: I've been training and I've been competing in an Olympic-style weightlifting for awhile. My buddy had introduced me to this thing called CrossFit and I tried it out. And it was a lot of fun. All that I can swear in the podcast.

Amir: That's okay. (Laughing)

Michael:       This is a lot of fun. I'm having a blast. And you know what? There's a lot of Olympic-style weightlifting in CrossFit. So I was like, "Oh I'm gonna find a CrossFit in the town I'm living." I was in school and was attending a university in Memphis, getting my degree in Exercise Science. And I was like, "You know what? I'm gonna find the CrossFit gym in town." And I'm gonna be like, "Hey, you know I was wanting to be trained by somebody else." That's what I was wanting to do. And maybe I can help teach the Olympic rules and they can teach me everything else that I need to know.

Amir: (Laughing)

Michael: And no, there's no such thing as a CrossFit in Memphis. It's back in 2007 and nobody heard about it in my part of the country just yet. I haven't been blown up and been in ESPN or anything like that yet. So, I just emailed the people at CrossFit. And I was like, "Is there anyone in my area?" They're like, "No, but you can start one if you want."

Amir: (Laughing)

Michael: So I said, "Okay, I'll do that." So I brought in Rob and was like, "Do you want to start one? We got a credit card." So, while I was in the school....

Amir: (Laughing)

Michael: I was in school and I was like, "Yeah, I'm gonna open up a CrossFit gym!" So, one of my buddies in the military, previously one of my navy buddies, he had some money. I was like, "Hey! Do you want to fund my idea, my projects?" So I actually went to Barnes & Noble and got a "How to write a business plan book."

Amir: Right. (Laughing)

Michael:        I was trying to do the right thing. I mean, I basically filled out these templates and forms which nobody ever looked at. I spent, I put like twenty pages into it and it didn't mean anything.

Amir:  (Laughing)

Michael: When I looked at it, I'm like, "That's not really a business plan at all!" I was just filling in blanks with ideas.

Amir: (Laughing)

Michael:  That was kind of how it started out. That's how I opened up a CrossFit gym. And then I was in school and I was collecting John Billmans so I didn't take it very seriously. I'm treating it like a hobby. I just want a place for me and my buddies to train.

Amir: Right.

Michael: And we're kind of screwing around and after year and a half I decided to drop out of school and just pursue the gym business. And that's when I started taking it seriously and that's when I started studying marketing. And I started studying just business in general. And then I started tracking metrics and all sorts of stuff. And then I started like downloading, me and my business partner Doug. He kind of had a business as of late and he introduced me to some internet marketing people and we started watching them. You know, we actually learned how to run gym from internet marketing videos.

Amir: (Laughing)

Michael: It's really smart but that's how it went down and that's how we... You know, after running a gym for a few years, we started doing the podcast thing. We kind of fell into the internet marketing realm because that's how we learned how to do business in the first place.

Michael's First