How to create effective frameworks, templates and standard operating procedures to scale and systematize your business?

Time Stamps for “Frameworks, Templates And Standard Operating Procedures In Your Online Business By Amir Mahmoud”

03:06 —Meant for Beginners

05:55 —How to create SOP’s

08:58 —Creating Procedures based on OUTCOMES

12:05 —Action Steps

13:36 —30 Seconds Framework Blitz

Why do you need to know this?

Because it's the only real way to achieve real financial freedom and have your business run without your involvement.

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Amir: How to create effective frameworks templates and standard operating procedures to scale and systematize your business. Why do you need to know this? Because it's the only real way to achieve real financial freedom and have your business run without your involvement. There are so many people who talk about how to actually achieve financial freedom but the reality is, if you don't have those procedures that you have created and set in place or that you've got from somebody else, it's gonna be really hard for you to actually scale out your business. It's perfect if you have things that already worked. It's ideal for teaching new employees how to do specific roles. And when employees who have worked for years for you inside your business leave, you could still use those years of work and hand off their experience and all their knowledge to a new employee.

Virtual Assistants

Amir: So, right now we've got excellent virtual assistants. If something happens and they just vanished and if I don't have operating procedures in place, when I go hire somebody new I have to spend all this time re-training a new person, instead of training somebody creating procedures. Now I have those procedures so when I go train somebody new, the learning curve isn’t as long.

What actually is it? It's about taking active working procedures and creating tutorials. These could be videos, it could be audios, or it could be text. Preferably you have them in all three. Or in some type of variations of them, depending on what the skill is. Sometimes, if you have just text and it requires a visual component, it's hard to actually know where to click. A video might be better in that sense. But maybe the instructions are so long and somebody just needs "excuse me" to get to, like you know, one piece on the middle, it may take them forever to go through the entire video to find the instruction. It maybe easier for them to just go through the text and search for the instruction, find the spot, and then implement that.

So it's great to have it in all variations. And audios are great as well because maybe, people can listen to these instructions while they're kind of walking around. And in many cases, a podcast serves as an example of that. So it explains to a complete novice and it's got to speak to somebody who actually doesn't know what you're talking about - how to do things step by step - because typically these procedures are meant for beginners. And if you create procedures that speak to an advanced person, it's not gonna be as flexible for use. It will be able to be read by small market. You want your instructions be easily read by your average 5th grader. So they can implement the instructions.

Creating Templates, Frameworks and Standard Operating Procedures

Amir: So, how do you actually do it? Well, how do you create templates? How do you create templates? How do you create frameworks? How do you create standard operating procedures? So, here's what I have. I've got four different strategies on how to create frameworks and templates. And the first strategy is a 30-second Framework Blitz. This is by far my favorite and the reason why is because you can pull out a whiteboard, you can pull out a pen and paper, you can write a circle, draw some kind of a circle, and literally, you're saying "Okay, what needs to be there?" You write down a series of ideas. This is like "Okay, all I need to, like for example, if I'm doing a podcast, I need a topic, I need a call to action, I need like 3 or 4 bullet points of ideas, I wanna be able to, you know, I need a metaphor that explains why it's important, right? And I need to give the audience some action steps. BOOM! Right? That's my 30-second blitz. What needs to be the podcast boom, boom, boom.

If I'm interviewing somebody, it's important for me to be able to say their name, right? And I'm literally just going out there and just taking what my thoughts are, what needs to be inside of that experience and I’m riding it out. And then based on that, you could reformat and say what has to happen for second and third. This is what I've actually built most of my businesses off. It's just blitzing – 30 seconds writing down what needs to be done and being able to implement that.

That's a great framework but it's limited because it's very simplistic and it's only personal to you. So it's the first step, it's a great way for you to implement ideas. But once you have a blitz in place and you actually know what you're doing, the next step is to actually follow one of these other three strategies, which are what I call "over the shoulder videos."

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Over The Shoulder Videos

Amir: This is where you’ll record a video, somebody will look over your shoulder. And you explain to somebody (something) to do step-by-step. You can speak and record it into some kind of a microphone. You can record it right on your computer. Or you could write it down, simply step-by-step-by-step.

And if you shoot a video you can have somebody else write the instructions. If you write the instructions then you can have somebody else shoot the video. It doesn't have to be all of you who are doing that. Or maybe you just speak into the microphone and create a bunch of instructions. And somebody else turns it into text and video. It doesn't matter. It's just, what's important is it has to get out on some format, one or the other.

Okay then, how to create standard operating procedures? They're really similar to creating frameworks and templates. But these standard operating procedures are typically for, I’m using, in this case, it doesn't have to be for virtual assistant, but it's somebody who is actually doing a task for the ones. Have your virtual assistant document procedures and be responsible for updating them. So for example, many times I'll send out my virtual assistant, “Hey, here's the task that needs to be done.” And sometimes, it's repetitive. Most of the time, it's a repetitive task. Sometimes they do it everyday, sometimes they do it every other week.

Right now, we have our virtual assistants who are updating our blog on a daily basis. So pretty much everyday a blog and a podcast is going up. They’re transcribing the podcast, they're putting it on the blog. They’re syndicating that content across multiple social media platforms. And then they're also putting it on our Facebook fan page. And they're promoting the post for $5. And I've already indicated which audience they want to market to

So now this creates the space w