Now more than ever, we are shifting into a workforce where we all need to think like entrepreneurs. Today’s guest, Moe Rock, is passionate about getting that message out. Moe is an entrepreneur, Editor in Chief of the Los Angeles Tribune, Founder of https://www.nowhiphop.com/, Gold Record Producer A&R, a Best Selling Author, and Business Strategist. In this episode, you’ll learn how Moe is able to do all these things by being honest with himself and tapping into the natural gifts that we all have. 

[00:01 - 09:10 ] Opening Segment

• Welcome back! And welcome Moe Rock
  • Opening conversations 
  
  
  
  • We talk about Joe Ingram collaborating with us soon
  
  
  
  
  



• Moe’s thoughts on negotiation

[09:11 - 16:27 ] Knowing and Being Honest with Yourself 

• Moe gives some background on himself
  • Author of Lead by Example - link below
  
  
  
  • Expert in working with the general public 
  
  
  
  • Involved in a lot of different projects 
  
  
  
  
  



• The importance of knowing yourself and being honest with yourself 
  • When you know your strengths you can use them to create something
  
  
  
  
  



• Moe: “A lot of what I do is unconscious, it’s who I am.” 

[16:28 - 20:23 ] We All Have a Gift 

•  Now more than ever, you need to start thinking like an entrepreneur 
  • There’s no excuse for anyone 
  
  
  
  • You need the internal resources to start a business not external
  
  
  
  
  



• Our perception of ourselves dictates people’s perceptions of us 



• We all have the gift of creation 
  • People just don’t know they have it 
  
  
  
  
  

[20:24 - 26:21 ] Mindful Public Relations

• Moe talks about PR today within Social Media
  • Marketing, branding, and PR have become one thing
  
  
  
  • The word Public Relations derived from the act persuading the public
  
  
  
  • PR has a power deeper than just social media 
  
  
  
  
  



• How do you craft a story, and how does that relate to people?
  • Master storytelling
  
  
  
  • We are emotional creatures - people aren’t motivated if there are no emotions
  
  
  
  
  



• What are you doing to get people emotionally attached? 



• Moe: “The more the game changes the more it stays the same”

[26:22 - 33:17 ] Closing Segment

• Moe talks to us about his journey moving from entertainment to NGO 
  • Began with an internal journey - From ‘me’ to ‘us’ 
  
  
  
  • We’re told we get happiness through stuff but it’s a facade 
  
  
  
  
  



• Moe’s future plans with the Los Angeles Tribune 



• How to connect with Moe
  • Links below 
  
  
  
  
  



• Final Words

Tweetable Quotes:

"Once you know who you are and you’re honest about who you are, you can build a lifestyle around your business as an entrepreneur and make it work.” - Moe Rock 

“The days of you relying on a job for the rest of your life are gone… Never to come back again. Even if you are working, if you have a job you have to think like an entrepreneur.” - Moe Rock

“We all have the gift of creation, we can actually create who we want to be, and how we want to live, and how we want our business to grow; how we wanna impact others.” - Moe Rock

Resources Mentioned:

• Lead by Example - by Moe Rock



• Psycho-Cybernetics



• Los Angeles Tribune Summit - Register here 

You can connect with Moe on Twitter, Facebook, and Instagram. Learn more by visiting https://thelosangelestribune.com/summit/ and registering for the free summit.

You can connect with me on LinkedIn and Instagram. You can also connect with my co-host Joe Lemon on LinkedIn and Twitter or visit our podcast page on Spotify and leave some comments. We’d love to hear from you!

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