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Discover the transformative journey of Julie James, a celebrated Marketo champion, as she unveils the secrets to a thriving career in the MarTech consulting world. Her story is not just a narrative; it's a roadmap for marketing professionals aiming to pivot their careers with finesse and strategic prowess. From her inaugural steps in the industry to establishing her consultancy, Julie's experiences serve as a masterclass in building lasting client relationships, adapting to diverse Marketo environments, and the continuous upskilling required to navigate the dynamic terrain of marketing technology.

Expand your understanding of the intersection between marketing theory and practical application with our episode's esteemed PhD guest, who seamlessly marries academic insights with real-world consulting challenges. This dual perspective sheds light on the immense value of hands-on experience with tools like Marketo, Salesforce, and Google Analytics. The guest's candid discussions reveal the trials and triumphs of both teaching and consulting, while accentuating the importance of lifelong learning and the ripple effect of empowering students with applied knowledge.

Join us as we delve into the practicalities of freelancing and consulting, from the art of transparent billing to the juggling act of client management. I share my preference for billing by the hour, fostering transparency and trust. Moreover, we weigh the merits of starting a marketing career on the client-side versus in an agency, and speculate on the potential impact of specialized marketing qualifications such as a hypothetical PhD in Marketo. Before we part ways, we extend a hearty thanks to Julie and invite you to enrich your marketing acumen by tuning in to these insights, stories, and strategic musings on the SMTC Podcast.

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