Be like X. Don't be like Y!
Description
A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person!
Examples of ads that use these framing devices and how it works - tune in to know more!
Check out the ads here:
Kunal, Wildstone: https://www.youtube.com/watch?v=U-bpHTapG-U
Kiran, UpGrad: https://www.youtube.com/watch?v=JpXg0vFqKGU
ACKO: https://www.youtube.com/watch?v=mM0Dv01r-QQ
FTX: https://www.youtube.com/watch?v=BH5-rSxilxo
BT: https://vimeo.com/463011619?embedded=true&source=video_title&owner=17334059
Lifebuoy: https://www.youtube.com/watch?v=nZXWUd-sGDk
Dezerv: https://www.youtube.com/watch?v=8wa7Z6C1qac
Mercury 1: https://www.youtube.com/watch?v=VNK4rV_FbXQ
Mercury 2: https://www.youtube.com/watch?v=N-RA7R9LvKI
Mercury 3: https://www.youtube.com/watch?v=HoHN1Gdxtx8
Mercury 4: https://www.youtube.com/watch?v=9D_jxiW5sHs
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