Becoming an AdTech God (with Ari Paparo)

Update: 2025-08-05

Description

While Ari Paparo may not be the AdTechGod, he's undeniably a defining voice in the industry—highly visible, well-regarded, and widely followed.

Ari, founder of Marketecture Media and former CEO of Beeswax, is now debuting his first book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. He joins host Noor Naseer to discuss the book and the impact of storytelling in adtech.

Comments

In Channel

Target Effectively in the Privacy-First Era (with Liz Emery)

2025-11-2630:45

Advertising with a Conscience (with Chad Hickey)

2025-10-2832:01

The Age of the Savvy Media Buyer (with Darrick Li)

2025-09-2317:45

Finding Smarter CTV Audiences (with Peter Crofut)

2025-09-0216:43

The Untapped Power of Curation (with Filippo Gramigna)

2025-08-2715:31

Building Better Online Communities for Users—and Advertisers (with Jim Daily)

2025-08-2517:53

How AI Is Transforming Creative Effectiveness (with Ian Forrester)

2025-08-2017:03

Simplifying the Programmatic Supply Chain (with Greg Sherrill)

2025-08-1520:42

Recalibrating Identity (with Ali Mack)

2025-08-1214:21

Where Music, Culture and Advertising Meet (with Rob Christensen)

2025-08-0814:51

Becoming an AdTech God (with Ari Paparo)

2025-08-0530:08

How the Kansas City Chiefs Market a Modern Sports Dynasty (with Lara Krug)

2025-07-2932:22

Fixing Measurement (with Tameka Kee)

2025-07-2327:03

AdTech's Hidden Bottleneck (with Matt Barash)

2025-07-1517:32

Making Ads Less Hateable (with Terry Taouss)

2025-07-0920:11

Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow)

2025-07-0319:34

The Future of MMM (with Greg Dolan)

2025-07-0211:53

Bringing Strategy Back to Adtech (with Tash Walker)

2025-06-2613:47

Rethinking Work in Adtech (with Rishad Tobaccowala)

2025-05-3137:27

Uncovering Human Insight for Programmatic Success (with Albert Thompson)

2025-03-1438:10

00:00

Becoming an AdTech God (with Ari Paparo)

#box-pro-ellipsis-17649963473079{-webkit-line-clamp:2;}Becoming an AdTech God (with Ari Paparo)

Becoming an AdTech God (with Ari Paparo)

Noor Naseer

Becoming an AdTech God (with Ari Paparo)