How the Kansas City Chiefs Market a Modern Sports Dynasty (with Lara Krug)
Update: 2025-07-29
Description
In this episode, Lara Krug, CMO of the Kansas City Chiefs, joins Adtech Unfiltered to break down how one of the NFL's most iconic franchises approaches marketing in a time of rapid innovation.
From Taylor Swift headlines to immersive fan experiences, Lara huddles up with host Noor Naseer to share how the Chiefs turn big moments into long-term brand equity. Tune in for insights on balancing tradition with innovation, why storytelling drives strategy, and how the team stays culturally relevant while honoring their legacy.
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