Where Music, Culture and Advertising Meet (with Rob Christensen)

Update: 2025-08-08

Description

What media type offers advertisers access to emotionally-charged audiences and rivals the viewership of tentpole events like the Olympics? In this episode, Rob Christensen, Global EVP at Vevo, joins host Noor Naseer to explore the often-overlooked power of music videos in today's advertising ecosystem.

Rob unpacks how music intersects with culture, the influence of artist fandoms, and the growing role of nostalgia and platform-specific behaviors in shaping CTV strategies and ad formats. This episode offers a fresh perspective on how music videos are reshaping video advertising and driving deeper audience engagement.

Comments

In Channel

Target Effectively in the Privacy-First Era (with Liz Emery)

2025-11-2630:45

Advertising with a Conscience (with Chad Hickey)

2025-10-2832:01

The Age of the Savvy Media Buyer (with Darrick Li)

2025-09-2317:45

Finding Smarter CTV Audiences (with Peter Crofut)

2025-09-0216:43

The Untapped Power of Curation (with Filippo Gramigna)

2025-08-2715:31

Building Better Online Communities for Users—and Advertisers (with Jim Daily)

2025-08-2517:53

How AI Is Transforming Creative Effectiveness (with Ian Forrester)

2025-08-2017:03

Simplifying the Programmatic Supply Chain (with Greg Sherrill)

2025-08-1520:42

Recalibrating Identity (with Ali Mack)

2025-08-1214:21

Where Music, Culture and Advertising Meet (with Rob Christensen)

2025-08-0814:51

Becoming an AdTech God (with Ari Paparo)

2025-08-0530:08

How the Kansas City Chiefs Market a Modern Sports Dynasty (with Lara Krug)

2025-07-2932:22

Fixing Measurement (with Tameka Kee)

2025-07-2327:03

AdTech's Hidden Bottleneck (with Matt Barash)

2025-07-1517:32

Making Ads Less Hateable (with Terry Taouss)

2025-07-0920:11

Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow)

2025-07-0319:34

The Future of MMM (with Greg Dolan)

2025-07-0211:53

Bringing Strategy Back to Adtech (with Tash Walker)

2025-06-2613:47

Rethinking Work in Adtech (with Rishad Tobaccowala)

2025-05-3137:27

Uncovering Human Insight for Programmatic Success (with Albert Thompson)

2025-03-1438:10

00:00

Where Music, Culture and Advertising Meet (with Rob Christensen)

#box-pro-ellipsis-17649963506717{-webkit-line-clamp:2;}Where Music, Culture and Advertising Meet (with Rob Christensen)

Where Music, Culture and Advertising Meet (with Rob Christensen)

Noor Naseer

Where Music, Culture and Advertising Meet (with Rob Christensen)